The Glowing Legacy of Coro and Mylu Designs

The Glowing Legacy of Coro and Mylu Designs

As a result of the Christmas season blankets our world in festivity, it’s a super time to copy on the historic previous of 1 agency that contributed to the glittering adornments we repeatedly affiliate with the holiday spirit. The story of Coro, one among many largest and most prolific costume jewelry producers of the 20 th century, took an intriguing flip throughout the late Nineteen Sixties with its acquisition of Mylu Design Co. This small nonetheless vibrant agency specialised in novelty Christmas jewelry, capturing the magic of the season in wearable paintings.

Basic Mylu Christmas Reindeer Pin

Coro’s Glittering Progress

In early 1968, under the administration of President Michael Tancer, Coro sought to broaden its product selections by shopping for Mylu Design Co. This switch marked a strategic step for Coro, acknowledged for its varied traces of costume jewelry, along with the high-end Vendome line. Mylu, primarily based by Lynn Gordon and Marge Borofsky, was already gaining recognition for its whimsical and ingenious Christmas-themed objects. Following the acquisition, Mylu continued to operate autonomously, with Gordon and Borofsky sustaining administration over design, promoting and advertising, and product sales. Coro’s manufacturing plant in Windfall, Rhode Island, handled manufacturing, making sure the usual and consistency that Coro was acknowledged for.

The collaboration proved fruitful. Mylu’s revolutionary designs had been a industrial success, together with a festive sparkle to Coro’s portfolio and boosting the company’s bottom line. However, Mylu’s rise was not with out its challenges. The company found itself embroiled in quite a few lawsuits over design infringement, coping with licensed disputes with opponents like Van Jules, Ardell, and Andre Creations. No matter these hurdles, Mylu’s fame soared, solidifying its place throughout the annals of trip fashion.

Administration and Transformation

Basic Mylu Reindeer Brooch.

Michael Tancer, who had joined Coro in 1946 and ascended to the presidency in 1963, carried out a pivotal place in steering the company all through this period of growth and diversification. However, Coro’s firm trajectory took a dramatic flip in 1969. Following a critical shakeup and acquisition by Richton Worldwide Corp., Tancer resigned from his place, ending a 23-year tenure with the company. His departure marked the tip of an interval however as well as the beginning of a model new enterprise.

The Starting of Tancer & Two

In 1971, Michael Tancer joined forces with Lynn Gordon and Marge Borofsky to determine Tancer & Two (T & II). This new enterprise carried forward the creative spirit of Mylu, producing fairly priced and imaginative jewelry that ranged in worth from $5 to $20. True to its roots, Tancer & Two moreover launched a Christmas line, making sure that the customized of holiday-themed jewelry continued to enchant prospects.

A Glowing Legacy

Mylu Christmas child pin.

The story of Coro and Mylu is a testament to the enduring attraction of festive adornment and the creative minds behind it. As we rejoice the holidays, adorned with the twinkling designs that evoke recollections of Christmases earlier, we honor the legacy of these visionary corporations and the individuals who launched their glowing targets to life. So subsequent time you see a basic Mylu brooch or a Tancer & Two piece, take a second to grasp the historic previous and artistry behind these cherished treasures.